37signals said it had never been interested in a typical traditional VC deal before accepting a minority private-equity investment from Bezos Expeditions in 2006.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? We, The Media

"37signals said it had never been interested in a typical traditional VC deal before accepting a minority private-equity investment from Bezos Expeditions in 2006."

37signals said nearly 30 VC firms had approached it since Basecamp launched, but it did not need their money to operate and had rejected the typical traditional VC model.

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Source title Bezos Expeditions invests in 37signals

Source authors Jason

Source year 2006

Confidence high

Importance mid