Format Web Page
Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? We, The Media

"a16z says its New Media operation embeds staff inside portfolio companies during critical launch periods."

The firm's Forward deployed New Media model places team members inside portfolio companies to execute launches and leave behind internal media capabilities.

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Source title What is New Media?
Source authors Alex Danco; Brent Liang; Henry Williams; Erik Torenberg
Source year 2025
Confidence high
Importance high
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