Advertising generated about 97.6 percent of Meta's revenue in 2024.

Format Web Page

"Advertising generated about 97.6 percent of Meta’s revenue in 2024."

Meta reported $160.633 billion in 2024 advertising revenue against $164.501 billion in total revenue.

Source title Meta Reports Fourth Quarter and Full Year 2024 Results

Source authors Meta Platforms, Inc.

Source year 2025

Confidence high

Importance mid