PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? Are Unicorns Really White - Root

"Aileen Lee coined the startup term “unicorn” in 2013 for U.S.-based software companies founded since 2003 and valued above $1 billion."

Lee introduced the "Unicorn Club" for the rare U.S.-based software startups founded since 2003 that had reached billion-dollar valuations.

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