Aileen Lee coined the startup term unicorn in her 2013 TechCrunch essay about billion-dollar software companies.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Ping-Pong Cartel

"Aileen Lee coined the startup term unicorn in her 2013 TechCrunch essay about billion-dollar software companies."

Lee defined a Unicorn Club of U.S.-based software companies founded since 2003 and valued above $1 billion, introducing the term that subsequently became standard startup vocabulary.

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Source title Welcome To The Unicorn Club: Learning From Billion-Dollar Startups

Source authors Aileen Lee

Source year 2013

Confidence high

Importance mid