PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? We, The Media

"Apple used a dedicated Evangelism team led by Guy Kawasaki to build third-party developer support around the Macintosh."

The IEEE milestone history credits Apple's Evangelism team with helping build a viable ecosystem of third-party Macintosh software and hardware. [Year inferred: 1984, matching the Macintosh milestone described by the source.]

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