Apple’s 2006 Get a Mac campaign explicitly portrayed Macs as safer and largely outside the Windows PC virus problem.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations

"Apple’s 2006 Get a Mac campaign explicitly portrayed Macs as safer and largely outside the Windows PC virus problem."

Direct source - Apple Graphic Design, Get a Mac Campaign, July 20, 2006. Apple advertised “114,000 viruses? Not on a Mac” and described Macs as “just safer”.

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Source title Get a Mac Campaign

Source authors Apple Graphic Design

Source year 2006

Confidence high

Importance high