By 1996 employer branding had been formally articulated as applying brand-management techniques to employment and human resources.

Format Online paper / PDF

Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations

"By 1996 employer branding had been formally articulated as applying brand-management techniques to employment and human resources."

Direct source - Tim Ambler and Simon Barrow, “The employer brand”, Journal of Brand Management 4, pp. 185-206, 1996. The paper formally develops the employer-brand concept and examines applying brand-management techniques to employment and human resources.

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Source title The employer brand

Source authors Tim Ambler; Simon Barrow

Source year 1996

Confidence high

Importance high