By 2009, Mark Zuckerberg was publicly promoting move fast and break things as a directive to Facebook's developers and team.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? We, The Media

"By 2009, Mark Zuckerberg was publicly promoting move fast and break things as a directive to Facebook’s developers and team."

Business Insider's interview describes the phrase as Zuckerberg's prime directive to his developers and team and quotes him linking breakage with moving quickly.

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Source title Mark Zuckerberg On Innovation

Source authors Henry Blodget

Source year 2009

Confidence high

Importance high