Format Online paper / PDF
Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? We, The Media

"Deloitte’s 2025 UK survey found planned purchase intent fell year on year for 7 of 12 device form factors and increased only for wireless headphones."

The finding comes from Deloitte's April 2025 survey of 4,150 UK consumers aged 16 to 75.

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Source title Digital Consumer Trends 2025, UK Edition
Source authors Deloitte LLP
Source year 2025
Confidence high
Importance high
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