Early Atari advertising deliberately reached across gender and age and presented the home console as entertainment for the whole family.

Format Book / Offline paper

Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 7: JUVENILE DELINQUENCY Mass Effect

"Early Atari advertising deliberately reached across gender and age and presented the home console as entertainment for the whole family."

Gibbons shows that Atari’s influential early campaign targeted multiple members of the extended family and positioned the console as shared household entertainment.

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Source title “Have You Played Atari Today?”: Music and Audience in an Early Video Game Advertising Campaign

Source authors William Gibbons

Source year 2021

Confidence high

Importance high