Facebook publicly identified Facebook Exchange as one of several new advertising and measurement features introduced in 2012.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us

"Facebook publicly identified Facebook Exchange as one of several new advertising and measurement features introduced in 2012."

Facebook's own newsroom identified Facebook Exchange alongside Custom Audiences and Datalogix as newly introduced advertising features for reaching users and measuring ad effectiveness.

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Source title Relevant Ads That Protect Your Privacy

Source authors Meta

Source year 2012

Confidence high

Importance high