Facebook’s internal research found that engagement-weighting of reaction emojis could amplify emotional content, with angry reactions disproportionately associated with misinformation, toxicity, and low-quality news.

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"Facebook’s internal research found that engagement-weighting of reaction emojis could amplify emotional content, with angry reactions disproportionately associated with misinformation, toxicity, and low-quality news."

Internal Facebook documents showed reaction weighting designed to boost engagement and later findings that angry reactions were disproportionately associated with misinformation, toxicity, and low-quality news.

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Source title Five points for anger, one for a ‘like’: How Facebook’s formula fostered rage and misinformation

Source authors Jeremy B. Merrill; Will Oremus

Source year 2021

Confidence high

Importance high