Google, Meta, and Amazon are forecast to account for 62.3 percent of worldwide digital advertising spending in 2026.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Ping-Pong Cartel

"Google, Meta, and Amazon are forecast to account for 62.3 percent of worldwide digital advertising spending in 2026."

EMARKETER forecasts the three platforms together at 62.3 percent of worldwide digital ad spending in 2026, supporting a claim of heavy concentration without describing the market as entirely controlled by them.

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Source title Meta to Surpass Google in Digital Ad Revenues for First Time Ever

Source authors EMARKETER

Source year 2026

Confidence high

Importance high