In his 1995 Lost Interview, Steve Jobs argued that companies can confuse institutionalized process with product content. + Monopolistic technology companies can push product people out of decision-making.

Format Web Page

Location PART 1 - TONS OF PUNKS, ONE BIG JERK CHAPTER 3: TOUCHGRASS The Process Tzars

"In his 1995 Lost Interview, Steve Jobs argued that companies can confuse institutionalized process with product content. + Monopolistic technology companies can push product people out of decision-making."

The transcript records Jobs warning that growing companies may institutionalize process and then confuse process with the substance that actually makes products good.

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Source title Steve Jobs The Lost Interview 1995 - Full Transcript and Highlights

Source authors Sameer Bajaj

Source year 1995

Confidence high

Importance mid