Meta’s $16 billion projection for ads involving scams and banned goods was roughly 60% larger than Pew Research Center’s $9.8 billion estimate of U.S. newspaper advertising revenue for 2022.

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"Meta’s $16 billion projection for ads involving scams and banned goods was roughly 60% larger than Pew Research Center’s $9.8 billion estimate of U.S. newspaper advertising revenue for 2022."

Pew estimates total U.S. newspaper advertising revenue at $9.8 billion for 2022, making the $16 billion Meta projection about 63% larger.

Source title Newspapers Fact Sheet

Source authors Pew Research Center

Source year 2023

Confidence high

Importance high