On the extra-thumb brainstorming task, nominal groups generated about 76% more responses than interacting groups

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Location PART 1 - TONS OF PUNKS, ONE BIG JERK CHAPTER 3: TOUCHGRASS Faux Async Frenzy

"On the extra-thumb brainstorming task, nominal groups generated about 76% more responses than interacting groups"

Nominal groups formed by pooling independently generated responses averaged 72.6 ideas on the Thumbs Problem versus 41.3 for interacting four-person groups, so this was an individual-versus-group study rather than a remote-work experiment.

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Source title Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking?

Source authors Donald W. Taylor, Paul C. Berry, Clifford H. Block

Source year 1958

Confidence high

Importance high