"Paris Marx recounts that Musk wanted X.com to combine retail and investment banking and cites an associate’s recollection that Musk was willing to break a few eggs while challenging the industry’s existing rules."
At roughly 8 minutes 20 seconds, Marx describes X.com's plan to bring financial services under one roof and, drawing on Jimmy Soni's reporting, recounts an associate's memory of Musk's willingness to push through regulatory barriers.