Format Web Page
Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 10: BUILDING-BLOCK REALITY User eXperience Is Not a Design Artifact

"Steve Jobs argued that product development should start with customer experience and work backwards to technology."

Jobs's 1997 WWDC closing discussion explicitly frames customer experience as the starting point and technology as something to work backwards toward.

View Source
Source title WWDC Closing Chat
Source authors Steve Jobs
Source year 1997
Confidence high
Importance high
Back to evidence PREVIOUSNEXT