The FTC alleged that Amazon used deceptive interface patterns to enroll consumers in Prime without clear consent and to make cancellation difficult.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? Hide the Pain Harold

"The FTC alleged that Amazon used deceptive interface patterns to enroll consumers in Prime without clear consent and to make cancellation difficult."

The FTC alleged that Amazon used dark patterns in checkout and cancellation, including designs that obscured non-Prime options and made recurring enrollment easier than cancellation.

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Source title FTC Takes Action Against Amazon for Enrolling Consumers in Amazon Prime Without Consent and Sabotaging Their Attempts to Cancel

Source authors Federal Trade Commission

Source year 2023

Confidence high

Importance mid