PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 10: BUILDING-BLOCK REALITY Symbiotic, Rather than Adversarial

"Uber’s prototype was built in early 2009, with its first test run following in January 2010."

Uber co-founder Travis Kalanick dates the prototype to early 2009 and the first New York test run to January 2010, placing Taxi Magic's mobile booking service earlier.

View Source