Uber’s surge pricing activated automatically during the December 2014 Sydney hostage crisis when ride demand exceeded driver supply.

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Location PART 1 - TONS OF PUNKS, ONE BIG JERK CHAPTER 2: NO MOAT IN BLOAT The Church of Scale

"Uber’s surge pricing activated automatically during the December 2014 Sydney hostage crisis when ride demand exceeded driver supply."

Uber acknowledged that algorithmic surge pricing automatically activated as demand increased in Sydney and later said that failing to stop surge pricing immediately was the wrong decision.

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Source title An Apology

Source authors Katie Curran

Source year 2014

Confidence high

Importance high