Facemash let Harvard students rank peers by choosing the hotter of two ID photographs compiled from online House facebooks.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us

"Facemash let Harvard students rank peers by choosing the hotter of two ID photographs compiled from online House facebooks."

The contemporary Harvard Crimson report describes Zuckerberg compiling student ID photographs from House facebooks and presenting pairs for users to rank by attractiveness.

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Source title Hot or Not? Website Briefly Judges Looks

Source authors Bari M. Schwartz

Source year 2003

Confidence high

Importance high