PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us

"Peter Steiner’s famous New Yorker dog cartoon dates from 1993 and became associated with the anonymity of early online identity."

The New Yorker identifies Steiner's cartoon as dating from 1993 and explicitly connects its joke with the idea that people online did not know who other users really were.

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