In a consumer-surplus experiment, the median user required $17,530 to forgo search engines for one year.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects

"In a consumer-surplus experiment, the median user required $17,530 to forgo search engines for one year."

MIT Sloan's summary of the Brynjolfsson, Collis and Eggers research reports a median annual willingness to accept of $17,530 for giving up search engines.

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Source title How much are search engines worth to you?

Source authors Zach Church

Source year 2019

Confidence high

Importance high