Format Online paper / PDF
Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects

"Online advertising helps fund many online services that consumers can access at zero price."

The OECD identifies advertising-funded online services as a consumer benefit and gives search, social networking and news services as examples.

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Source title Online advertising: Trends, benefits and risks for consumers
Source authors OECD
Source year 2019
Confidence high
Importance mid
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