"Microsoft hired Wieden+Kennedy in 1994 as it moved from mostly feature-led software advertising toward a broad corporate brand campaign."
Direct source - Steven Sinofsky, Hardcore Software web serialization, section 090 “I’m a Mac”, July 17, 2022. Sinofsky recounts Microsoft retaining Wieden+Kennedy, the agency behind Nike’s “Just Do It” campaign, and launching “Where do you want to go today?” in November 1994.
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