Format Web Page "Advertising generated about 92.2 percent of Facebook’s revenue in 2014." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects Source title Facebook Reports Fourth Quarter and Full Year 2014 Results Source authors Facebook, Inc. Source year 2015 Confidence high Importance mid
Format Web Page "Using Meta’s 2024 GAAP net income and December Family DAP count, profit works out to about $4.65 per Family daily active person per quarter." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects Source title Meta Reports Fourth Quarter and Full Year 2024 Results Source authors Meta Platforms, Inc. Source year 2025 Confidence high Importance high
Format Web Page "Using Facebook’s 2014 GAAP net income and year-end MAU count, profit works out to about $0.53 per monthly active user per quarter." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects Source title Facebook Reports Fourth Quarter and Full Year 2014 Results Source authors Facebook, Inc. Source year 2015 Confidence high Importance high
Format Online paper / PDF "The economic value of an individual data point can be very low, with much of its value arising through aggregation with other data." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects Source title Case Studies on the Regulatory Challenges Raised by Innovation and the Regulatory Responses Source authors OECD; Korea Development Institute Source year 2021 Confidence high Importance high
Format Online paper / PDF "Some discussions of data-driven markets have proposed that platforms should pay consumers for the data they share." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Network Defects Source title Case Studies on the Regulatory Challenges Raised by Innovation and the Regulatory Responses Source authors OECD; Korea Development Institute Source year 2021 Confidence high Importance mid
Format Web Page "The major March 2018 Cambridge Analytica investigation was reported by Carole Cadwalladr and Emma Graham-Harrison and centered on evidence supplied by whistleblower Christopher Wylie." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us Source title Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach Source authors Carole Cadwalladr; Emma Graham-Harrison Source year 2018 Confidence high Importance high
Format Web Page "Facebook knew in 2015 that user data had actually been misused but continued for more than two years to describe such misuse publicly as a hypothetical risk." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us Source title Facebook to Pay $100 Million for Misleading Investors About the Risks It Faced From Misuse of User Data Source authors U.S. Securities and Exchange Commission Source year 2019 Confidence high Importance high
Format Web Page "The Guardian publicly reported Cambridge Analytica’s use of Facebook-derived data in December 2015, years before the scandal exploded globally in 2018." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us Source title Ted Cruz using firm that harvested data on millions of unwitting Facebook users Source authors Harry Davies Source year 2015 Confidence high Importance high
Format Web Page "Facebook publicly identified Facebook Exchange as one of several new advertising and measurement features introduced in 2012." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us Source title Relevant Ads That Protect Your Privacy Source authors Meta Source year 2012 Confidence high Importance high
Format Web Page "Facebook Exchange was introduced in 2012 as a real-time bidding advertising system using third-party browsing cookies for retargeting." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? From Connecting to Selling Us Source title Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads Source authors Josh Constine Source year 2012 Confidence high Importance high
