P&G CFO Jon Moeller said the company saw no reduction in its growth rate after the 2017 digital ad cuts and described the removed spending as largely ineffective.

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"P&G CFO Jon Moeller said the company saw no reduction in its growth rate after the 2017 digital ad cuts and described the removed spending as largely ineffective."

Moeller said P&G saw no reduction in its growth rate after the cuts and concluded that the spending removed was largely ineffective.

Source title Will other brands follow P&G’s lead and cut digital ad spend?

Source authors Leonie Roderick

Source year 2017

Confidence high

Importance high