Procter & Gamble cut between $100 million and $140 million from digital advertising in one quarter of 2017 because of brand-safety concerns and ineffective ads.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? Hide the Pain Harold

"Procter & Gamble cut between $100 million and $140 million from digital advertising in one quarter of 2017 because of brand-safety concerns and ineffective ads."

Marketing Week reported that P&G cut between $100 million and $140 million from digital advertising in one quarter because of brand-safety concerns and ineffective ads.

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Source title Will other brands follow P&G’s lead and cut digital ad spend?

Source authors Leonie Roderick

Source year 2017

Confidence high

Importance high