TikTok recruited large Instagram influencers to promote the app and reportedly paid more than $1 million for one influencer to run a single video.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Cold Start Problem

"TikTok recruited large Instagram influencers to promote the app and reportedly paid more than $1 million for one influencer to run a single video."

The reporting documents TikTok approaching people with large Instagram followings and records one case in which more than $1 million was paid for a single influencer video.

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Source title TikTok's videos are goofy. Its strategy to dominate social media is serious

Source authors Georgia Wells; Yang Jie; Yoko Kubota

Source year 2019

Confidence high

Importance mid