TikTok heavily advertised on Facebook and Instagram while spending as much as $3 million per day on U.S. user acquisition.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Cold Start Problem

"TikTok heavily advertised on Facebook and Instagram while spending as much as $3 million per day on U.S. user acquisition."

The reporting documents TikTok flooding Facebook and Instagram with advertising and says its U.S. spending to drive app downloads reached as much as $3 million per day.

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Source title TikTok's videos are goofy. Its strategy to dominate social media is serious

Source authors Georgia Wells; Yang Jie; Yoko Kubota

Source year 2019

Confidence high

Importance high