TikTok reportedly spent nearly $1 billion on advertising in 2018 and became Snap's biggest advertiser.

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Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 9: ARE UNICORNS REALLY WHITE? The Cold Start Problem

"TikTok reportedly spent nearly $1 billion on advertising in 2018 and became Snap’s biggest advertiser."

The Wall Street Journal reporting reproduced by Business Standard documents nearly $1 billion in TikTok advertising expenditure during 2018 and identifies TikTok as Snap's biggest advertiser.

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Source title TikTok's videos are goofy. Its strategy to dominate social media is serious

Source authors Georgia Wells; Yang Jie; Yoko Kubota

Source year 2019

Confidence high

Importance high