Format Web Page "Microsoft hired Wieden+Kennedy in 1994 as it moved from mostly feature-led software advertising toward a broad corporate brand campaign." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations Source title 090. I’m a Mac Source authors Steven Sinofsky Source year 2022 Confidence high Importance high
Format Web Page "Steven Sinofsky described Apple’s Get a Mac campaign as a devastating competitive narrative that exploited real frustrations with Windows and benefited from the Mac platform’s small share." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations Source title 090. I’m a Mac Source authors Steven Sinofsky Source year 2022 Confidence high Importance high
Format Web Page "Apple accounted for 6.1% of U.S. PC shipments in Q3 2006 according to Gartner data." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations Source title Apple's share of U.S. PC market jumps to 6.1 percent Source authors Katie Marsal; Kasper Jade Source year 2006 Confidence high Importance mid
Format Web Page "Apple’s 2006 Get a Mac campaign explicitly portrayed Macs as safer and largely outside the Windows PC virus problem." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations Source title Get a Mac Campaign Source authors Apple Graphic Design Source year 2006 Confidence high Importance high
Format Web Page "The 1984 Macintosh launch polarized personal-computer users into identifiable PC and Macintosh camps." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations Source title Personal Computing 1984: PC Pragmatists, Macintosh Visionaries & the Future of Portability Source authors Jonathan Rotenberg Source year 2016 Confidence high Importance high
Format Web Page "Apple’s 1984 Macintosh Super Bowl commercial framed Apple against an IBM-like establishment and became a major turning point in computer marketing." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Heavier Signs of Developer Relations Source title Popular Culture | Timeline of Computer History Source authors Computer History Museum Source year 1984 Confidence high Importance high
Format Online paper / PDF "Late-1990s ERP purchase decisions were influenced by business and IT factors including data integration, flexibility and agility, IT purchasing, and IT cost reduction." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Hugging the Hippie Source title The ERP Purchase Decision: Influential Business and IT Factors Source authors Carol V. Brown; Iris Vessey; Anne Powell Source year 2000 Confidence high Importance high
Format Web Page "Professional IT customers could act as gatekeepers between software makers and typical end users." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Hugging the Hippie Source title 045. Incompatible Files, Slipping, Office 97 RTM Source authors Steven Sinofsky Source year 2021 Confidence high Importance high
Format Web Page "Office 97 launched with 3 million copies presold through corporate licensing agreements." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Hugging the Hippie Source title Microsoft Announces the Immediate Availability of Office 97 Source authors Microsoft Source year 1997 Confidence high Importance mid
Format Web Page "Sinofsky frames Office 97 as the end of the hobbyist and early-adopter phase of the PC revolution and the beginning of an enterprise-focused era." View Source Location PART 2 - FOUR HIDDEN CHIMNEYS CHAPTER 8: THE SHIELD OF SCREWTAPE Hugging the Hippie Source title 045. Incompatible Files, Slipping, Office 97 RTM Source authors Steven Sinofsky Source year 2021 Confidence high Importance high
