Evidence
Showing from:
All locations
Filter
Alternate views
Format
Online paper / PDF
"In Q2 2025, 29.5% of internet users aged 16 and above reported using ad-blocking tools for at least some online activities."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Digital 2026 Global Overview Report
Source authors
Simon Kemp
Source year
2025
Confidence
high
Importance
mid
Format
Web Page
"P&G CFO Jon Moeller said the company saw no reduction in its growth rate after the 2017 digital ad cuts and described the removed spending as largely ineffective."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Will other brands follow P&G’s lead and cut digital ad spend?
Source authors
Leonie Roderick
Source year
2017
Confidence
high
Importance
high
Format
Web Page
"Procter & Gamble cut between $100 million and $140 million from digital advertising in one quarter of 2017 because of brand-safety concerns and ineffective ads."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Will other brands follow P&G’s lead and cut digital ad spend?
Source authors
Leonie Roderick
Source year
2017
Confidence
high
Importance
high
Format
Web Page
"Rest of World found Meta gambling ads running in at least 13 countries where those ads were prohibited by local law."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Countries are outlawing online gambling ads. Meta is selling them anyway
Source authors
Hazel Gandhi
Source year
2026
Confidence
high
Importance
high
Format
Web Page
"Meta internally estimated about $7 billion in annualized revenue from the narrower category of higher-risk scam ads."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Meta is earning a fortune on a deluge of fraudulent ads, documents show
Source authors
Jeff Horwitz
Source year
2025
Confidence
high
Importance
high
Format
Web Page
"Meta internally projected that about $16 billion, roughly 10% of its 2024 revenue, would come from ads for scams and banned goods."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Meta is earning a fortune on a deluge of fraudulent ads, documents show
Source authors
Jeff Horwitz
Source year
2025
Confidence
high
Importance
high
Format
Web Page
"Amazon’s 2025 FTC settlement included a $1 billion civil penalty and $1.5 billion in consumer refunds and required changes to Prime enrollment and cancellation."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
FTC Secures Historic $2.5 Billion Settlement Against Amazon
Source authors
Federal Trade Commission
Source year
2025
Confidence
high
Importance
mid
Format
Web Page
"Amazon agreed in September 2025 to pay $2.5 billion to settle FTC claims over Prime enrollment and cancellation practices after the jury trial had begun."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
Amazon to Pay $2.5 Billion to Settle Claims It Tricked Prime Customers
Source authors
Karen Weise; Cecilia Kang
Source year
2025
Confidence
high
Importance
mid
Format
Web Page
"The FTC alleged that Amazon used deceptive interface patterns to enroll consumers in Prime without clear consent and to make cancellation difficult."
Location
PART 2 - FOUR HIDDEN CHIMNEYS
CHAPTER 9: ARE UNICORNS REALLY WHITE?
Hide the Pain Harold
Source title
FTC Takes Action Against Amazon for Enrolling Consumers in Amazon Prime Without Consent and Sabotaging Their Attempts to Cancel
Source authors
Federal Trade Commission
Source year
2023
Confidence
high
Importance
mid